What is e-Namad? Which Websites Need This Iranian E-Commerce Certification?

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On August 31, 2022

What Is E-Namad? Why Does Your Website Need It?

When users land on your website, how do they know it’s trustworthy? How can they feel confident transferring money for goods or services online—especially if they’ve never heard of your brand before? What if the product is fake or never arrives?

This is where E-Namad certification comes in—a trust symbol that reassures users your site is verified by the Iranian Center for Electronic Commerce Development , ensuring compliance with legal and technical standards.

At ITUNIFY , we help businesses obtain E-Namad to:

Build customer trust .
Improve conversion rates .
Ensure legal compliance for commercial websites.

Let’s break down what E-Namad is, who needs it, and how to get it.

Cooperation Request

What Is E-Namad?

E-Namad (اینماد) is an official Iranian e-commerce trust badge , issued by the Center for Development of Electronic Commerce under the supervision of the Ministry of Industry, Mine and Trade . It acts as proof that your website meets strict criteria for:

Business identity verification .
Website security (SSL certificate) .
Online payment gateway integration .
Product transparency and consumer rights compliance.

Once approved, you can display the E-Namad logo on your site—particularly on key pages like the homepage, checkout page, and product listings—to build credibility.

Why Should You Get E-Namad for Your Website?

Benefit	Impact
User Trust	70% of Iranian shoppers avoid unverified sites. Displaying E-Namad builds instant confidence.
Legal Compliance	Required for all Iranian e-commerce stores accepting payments via ZarinPal, Mellat, or other gateways.
Google Visibility	Verified sites often rank higher due to improved trust signals.
Higher Conversion Rates	Users are more likely to complete purchases when they see the E-Namad seal.
Brand Authority	Signals professionalism and government-backed legitimacy.

In short: If you’re running an online store or service that accepts digital payments, E-Namad isn’t just a nice-to-have—it’s a must-have .

Which Websites Must Have E-Namad?

Website Type	E-Namad Required?	Notes
E-Commerce Stores	✅ Yes	Selling products/services online requires E-Namad.
Engineering / Warehouse Sites	✅ Yes	If you offer paid services or sell goods, you must apply.
Personal Blogs / Corporate Sites	❌ No	Unless you accept payments, E-Namad is optional.
News & Informational Sites	❌ No	Not required unless you have monetized content or services.
Service-Based Platforms	✅ Yes	If you collect payments online (e.g., appointment booking).

Important Note : Any site with an online payment gateway (درگاه پرداخت) —even if you’re not selling physical goods—must obtain E-Namad .

Requirements for E-Namad Certification

To qualify for E-Namad, your site must meet the following conditions:

Commercial Nature of the Site
- Must be an e-commerce store , service-based platform , or online seller .
Product Transparency
- Clearly list:
  - Product name
  - Price
  - Description
  - Return/refund policies
  - Delivery information
Domain Ownership Verification
- For individual applicants : The domain owner must be over 18 years old and legally registered.
- For businesses : Domain ownership must match company records (e.g., registered under a legal entity or board member).
Valid Payment Gateway Integration
- Must have a working ZarinPal , Pay.ir , or BehPardakht integration.
SSL Certificate
- A secure HTTPS connection is mandatory. We recommend Cloudflare SSL or Let’s Encrypt .
Compliance with Legal Terms
- Include clear terms of use, privacy policy, and refund/return policies.
Samandehi Registration
- Your site must be registered with the Samandehi system under the Ministry of Culture and Islamic Guidance .

How to Apply for E-Namad

Prepare Your Website
- Ensure all product details are visible.
- Integrate a secure payment gateway .
- Install an SSL certificate .
- Write clear terms and conditions and privacy policy .
Register with Samandehi System
- Submit your admin info and verify your business details.
- This is a prerequisite for E-Namad approval.
Submit Application at enamad.ir
- Fill out the form with your domain , business type , and payment gateway ID .
- Upload documents like national ID , business license , and bank account info .
Pass Technical Inspection
- E-Namad checks your site for:
  - Correct product pricing
  - Secure transaction flow
  - Accurate business information
Display the Seal
- Once approved, embed the E-Namad badge on your site using the provided code snippet.
- Example placement: Footer, checkout page, product listing page.

Cost & Timeframe for E-Namad Issuance

Factor	Details
Application Fee	Free of charge (as per official regulations).
Processing Time	Usually takes7–10 business daysafter submitting all documents.
Renewal Period	Valid for2 years. Renewal requires updated documentation.

Strategic Value of E-Namad for Iranian Businesses

Use Case	Business Impact
Car Parts Store	Increases purchase confidence by displaying“Verified by Ministry of Economy”.
Beauty Clinic Booking Platform	Boosts conversion by showing“Secure Payment – E-Namad Certified”.
Digital Services	Builds authority for freelancers, SaaS providers, and consultants.

Example Workflow: Automotive Parts Store in Sabzevar

Scenario : A brake pad seller wants to improve customer trust and reduce cart abandonment.
Steps :

Register with the Samandehi system for admin verification.
Add ZarinPal payment gateway with proper setup.
Publish detailed product specs for each item.
Apply for E-Namad and display the badge prominently.
Promote verified status across social media and landing pages.

Result :

35% increase in completed sales within 1 month.
Higher visibility in Google search results for keywords like “buy genuine car parts Iran” .

Why ITUNIFY Stands Out in E-Namad Implementation

With 5 years of experience and 400+ successful projects , ITUNIFY ensures your E-Namad process:

Meets all legal and technical requirements .
Displays the badge correctly for maximum user trust.
Integrates smoothly with WordPress, WooCommerce, and custom-built platforms.

We also guide you through Samandehi registration , SSL setup , and content optimization to ensure fast approval and high conversion.

Get Started with ITUNIFY Today

Ready to boost conversions with E-Namad?
✅ Request a free consultation
✅ Explore our portfolio
✅ Get a custom quote

Contact Us :
📧 info@itunify.ir
📱 WhatsApp: +98 912 4905798
📍 Asman Building, Mottahari St., Sabzevar, Iran

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