E-Commerce Website

Why is e-commerce website design a necessity?

The prerequisite for any success, especially in e-commerce website design, is having a determined, strong, and skilled team. But do not forget that post-design support is the most important part of achieving goals. An online store without continuous technical support is like a shop whose door is always half-open.

ITUNIFY, as one of the largest website design companies, is always proud to serve you, our dear customers. Our team, with 5 years of successful experience and designing over 400 websites from across the country, is ready to design your online store in the best possible way.

The difference between e-commerce, personal, and corporate websites

What should be considered in e-commerce website design?

(If you are not familiar with a term, don’t worry, we will review each item one by one)

1. Responsive design

Over 60% of online purchases are made via mobile. If your store is not optimized for mobile, you lose more than half of your customers. At ITUNIFY, we prioritize responsive design.

2. Strong UI/UX

An online store must be user-friendly. The user should easily find the desired product, learn about its specifications, and complete the purchase process simply. Principled design of user interface (UI) and user experience (UX) increases your conversion rate.

3. Essential sections of a store

A professional online store must have the following sections:

• Contact information (phone, email, address)

• About Us (to build trust)

• Product gallery with organized categorization

• Shopping cart and checkout page

• Terms and conditions and return policy pages

4. High security

Security is paramount in an e-commerce site. Both site users (personal and banking information) and you as the store owner must be protected. Using an SSL certificate and the https protocol is mandatory for online stores.

5. Analysis and analytics tools

You need to know how users enter your site, what products they view, and where they leave. Tools like Google Analytics help you with this.

6. Online support and ticketing system

Users may have questions during purchase. Having an online support (chat) system and a ticketing system gains their trust and increases the purchase rate.

7. Wishlist and product comparison

The wishlist section allows users to save desired products. The product comparison section also helps them make the best choice. These two features make the shopping experience more enjoyable.

8. Proper configuration of categories and product descriptions

Product categorization should be principled and logical. Product descriptions should also be complete, accurate, and persuasive. Weak descriptions = lower sales.

9. Proper indexing and quick access

The user should reach their target product in the shortest possible time. Smart menus, advanced filters, and powerful search are tools that provide this capability.

10. E-commerce SEO

Proper SEO for e-commerce sites will have the greatest impact on sales. If your store is not on the first page of Google, potential customers will not see you. At ITUNIFY, we adhere to SEO principles at all stages of design.

11. High-quality image gallery

An image gallery for products or services is also an important part of product presentation. Users cannot touch the product, so they need to see it well. High-quality, multi-angle images gain their trust.

Who is an e-commerce website recommended for?

The answer to this question can be approached from two perspectives:

1. Instagram businesses

Those who have a large number of followers on Instagram and are tired of DMs. Adding admins to answer questions not only increases costs but also jeopardizes page security. By designing an online store, you significantly reduce the number of DMs and automate the entire sales process.

2. Developing businesses

Those who intend to develop their business should start from this platform. Obviously, they need to have a dynamic site and constantly keep it updated. Keeping the site updated is one of the requirements of a good e-commerce website, where the user not only enjoys shopping but also increases their knowledge through appropriate tutorials and articles.

• Golden tip

Target customers always search for their goal or product on search engines like Google, not on Instagram and social media. Instagram is great for visibility, but the place to search is Google, and you need to be there.

Why choose ITUNIFY for e-commerce website design?

• 5 years of continuous experience in website design

• 400 successful projects in our professional portfolio (including high-traffic online stores)

• Responsive design optimized for all devices

• Adherence to SEO principles for visibility on Google

• Full support after project delivery (the most important part of achieving goals)

• Quality guarantee and on-time project delivery

• Free consultation before starting the project