Seo & Branding

SEO and Branding; two wings of success in the digital world

In today’s competitive world, having a beautiful website is not enough. To succeed in the online space, you need two vital elements:

1. SEO (Search Engine Optimization): So that customers can find you

2. Branding: So that after finding you, they remember you

ITUNIFY, with 5 years of experience and 400 successful projects, offers you both of these services with the highest quality.

Part One: SEO Services (Search Engine Optimization)

What is SEO and why do we need it?

SEO (Search Engine Optimization) is a set of technical and content techniques that help your website achieve a higher ranking in Google search results. The ultimate goal of SEO is to attract targeted and free traffic to your site.

Did you know?

• 75% of users never go past the first page of Google

• Over 93% of online purchases begin with a simple Google search

If you are not on the first page of Google, your competitors will take your customers.

The difference between SEO and content production

SEO services of ITUNIFY

1. Technical SEO

Optimizing the technical infrastructure of the site for better crawling and indexing by Google:

• Improving page loading speed

• Fixing crawl and indexing errors

• Optimizing URL structure and robots.txt

• Activating and optimizing SSL certificate

• Making the site mobile-friendly

2. On-Page SEO

Optimizing content and internal elements of pages:

• Researching and selecting profitable, low-competition keywords

• Optimizing titles, meta descriptions, and heading tags

• Optimizing page content with target keywords

• Optimizing images (Alt tags and compression)

3. Off-Page SEO

Building credibility and popularity for your site:

• Principled link building and targeted sponsored posts

• Managing brand mentions

• Identifying and disavowing spam links using the Disavow tool

4. SEO-optimized content production

Producing unique written content following SEO principles:

• Targeted blog articles based on keywords

• Content for product and service pages

• Updating old content

The SEO execution process at ITUNIFY

SEO cost estimation calculator

To get a quick estimate of SEO costs for your website, use the content production calculator.

Part Two: Branding and Visual Identity Services

What is branding and why is it vital?

Branding is the process of creating a unique personality for your business. Visual Identity is the visual language of your brand that conveys its personality, values, and goals to the audience.

Did you know?
Brands with a cohesive visual identity achieve 33% more revenue growth than other brands.

The difference between branding and content production / SEO

Branding services of ITUNIFY

1. Logo design (Logotype)

• Pictorial logo: Designing a unique symbol and emblem (like Apple, Nike)

• Wordmark (Logotype): Designing the brand name with unique typography (like Disney, Coca-Cola)

• Combination logo: Combining lettering and image (like Pizza Hut)

2. Complete Visual Identity design

• Corporate color palette: Choosing primary and secondary colors based on color psychology

• Typography: Choosing and designing custom fonts

• Patterns and motifs: Designing decorative graphic elements

• Icons: Designing custom icons for website and application

3. Brand touchpoint design

• Stationery: Business cards, letterheads, envelopes, invoices

• Packaging: Designing boxes, labels, and product packaging

• Catalogs and brochures: Designing pages introducing products and services

• Digital elements: Designing social media profiles, email templates, banners

4. Brand Book development

Preparing a visual identity guide document including detailed instructions for using the logo, colors, fonts, and other elements to maintain brand consistency across all media.

Characteristics of a successful visual identity

• Unique and recognizable: Distinct from competitors
• Consistent with brand personality: Reflecting the values and goals of the business
• Durable over time: Does not become outdated with fads and trends
• Flexible: Usable in different sizes and media (print, web, mobile)
• Simple and expressive: Quickly conveys the brand’s message to the audience

Why choose ITUNIFY for SEO and branding?

• 5 years of experience in website design, SEO, and branding

• 400 successful projects in our professional portfolio

• Specialist team including SEO experts, writers, and graphic designers

• Data-driven approach in SEO and creativity-driven approach in branding

• Complete transparency in reporting and pricing

• Free consultation before starting the project

Frequently Asked Questions from ITUNIFY

How much does SEO cost with ITUNIFY?

The cost of SEO services varies depending on the current condition of your website, your industry, your competitors, and your goals. For an exact price and a customized plan, please contact us so that after a free consultation, we can provide you with the best proposal.

How long does it take to see SEO results?

SEO is a continuous and medium-term to long-term process. Usually, 3 to 6 months after the start of optimization, you will see noticeable results in rankings and traffic. However, some improvements may be visible sooner.

Is branding only about designing a logo?

No, branding goes far beyond a logo. A logo is just one part of visual identity. Branding includes defining the brand’s personality, values, mission, vision, tone of voice, visual identity (color, font, logo, pattern, icon), and customer experience.

Do you also redesign existing brands?

Yes, we offer rebranding (brand redesign) services. If you feel your current brand identity is outdated, does not match your business growth, or does not connect well with your audience, our team will guide you through a professional brand evolution.

Is a Brand Book necessary?

Absolutely. The Brand Book is like the constitution of your brand’s visual identity. It ensures that anywhere your brand appears (by you, your partners, or advertising agencies), it is presented consistently, professionally, and correctly. This consistency directly strengthens brand trust and recognition.