Common Excuses People Use to Avoid Building a Website (And Why They’re Wrong)

1. “I Don’t Know How to Use a Website”

Excuse : “I’m not tech-savvy—how will I manage a website?”

Reality :

• At ITUNIFY , we provide free training and lifetime support to ensure you can manage your site confidently.
• Tools like WordPress offer intuitive dashboards for content updates without coding.
• Example: An automotive parts store owner can update product listings via drag-and-drop tools like Elementor.

Solution : Partner with a team that offers hands-on support and step-by-step guidance .

2. “I’m Active on Social Media—No Need for a Website”

Excuse : “Instagram/Telegram already handle my sales—why spend on a website?”

Reality :

• Social media platforms are great for awareness , but poor for conversion and customer retention .
• 61% of users search for products online before buying (Statista). If you’re not on Google, you’re invisible to high-intent buyers.
• Risks of social-only presence :
  • Platform bans/filters (e.g., Instagram outages in Iran).
  • No control over your brand’s digital archive.

Solution : Use social media to drive traffic to your website, where you can convert leads and manage sales .

3. “My Competitors Don’t Have Websites”

Excuse : “If my rivals don’t have sites, why should I?”

Reality :

• This is a strategic advantage .
• 61% of users research products online before purchasing. If your competitors are missing, this is your chance to capture that audience.
• Example: A dental clinic in Mashhad ranks for “best dentist in Iran” simply because competitors lack SEO-optimized websites.

Solution : Turn your competitors’ weakness into your strength. Build a site that outperforms their social-only strategies.

4. “My Business Isn’t Online-Friendly”

Excuse : “I sell physical products/services—why go digital?”

Reality :

• All businesses benefit from a website, whether you’re:
  • A car parts store explaining “how to spot fake brake pads” .
  • A law firm offering “free legal consultation forms” .
   
• Google prioritizes brands with clear CTAs , product filtering , and secure payment gateways .

Solution : Create a site that complements your offline presence and expands reach beyond local foot traffic.

5. “I Can’t Afford Website Development”

Excuse : “A custom site costs too much.”

Reality :

• Ready-made themes (e.g., Astra, Neve) cost as little as $59–$149 , with plugins adding minimal expense.
• Compare to physical store costs:
  • Rent: 20–50 million IRR/month in Tehran.
  • Marketing: 50–100 million IRR for a full-page magazine ad.
   
• ITUNIFY offers budget-friendly solutions starting at 400,000 IRR (approx. $100) for basic e-commerce sites.

Solution : Invest in a website as a 24/7 sales rep —it pays for itself through higher conversions.

6. “People’s Tastes Have Changed”

Excuse : “Consumers prefer apps or social media now.”

Reality :

• While trends shift, Google remains the primary discovery tool .
• Post-pandemic, online shopping grew by 40% globally (McKinsey).
• A website adapts to changing tastes via:
  • Blog posts like “Top 10 Car Parts for Winter” (SEO-driven content).
  • Email/SMS campaigns for loyalty programs.

Solution : Stay ahead of trends by updating your site regularly and leveraging data-driven insights (Google Analytics, Hotjar).

7. “Order Management on Social Media Is Too Hard”

Excuse : “Handling orders via Instagram or Telegram is time-consuming.”

Reality :

• Manual order tracking = wasted time and higher error rates .
• A website automates:
  • Price calculations (e.g., discounts, taxes, shipping fees).
  • Order confirmations (via SMS/email).
  • Payment processing (ZarinPal integration for Iranian markets).
   
• Example: An online clothing store using WooCommerce reduces order errors by 80%.

Solution : Move transactions to your website to streamline workflows and boost efficiency .

Why ITUNIFY Stands Out in Website Development

With 5 years of experience and 400+ successful projects , ITUNIFY ensures:

• Affordable Solutions : Custom sites from $1,000+ (vs. $5,000+ for agencies).
• Lifetime Support : Bug fixes, security updates, and performance monitoring.
• Local & Global Reach :
  • e-Namad certification for Iranian trust.
  • Cloudflare integration for worldwide load speeds.
   
• Conversion Optimization : A/B tested CTAs, fast checkout, and mobile-first design.

Strategic Value of a Website

Get Started with ITUNIFY Today

Ready to stop making excuses and start selling online?
✅ Request a free consultation
✅ Explore our portfolio
✅ Get a custom quote

Contact Us :
📧 info@itunify.ir
📱 WhatsApp: +98 912 4905798
📍 Asman Building, 2nd Floor, Mottahari St., Sabzevar, Iran